The face of Kimchi Kult in Bangkok

The face of the Kult

She's the girl on the logo.

Hoops in, chillies in hand, zero interest in your opinion. She started as a sketch on a sticker and became the whole attitude of the brand: confident, a little dangerous, and always in on the joke — never the punchline.

You'll see her on every drop, every campaign and every feed we run. Bangkok is her home turf.

The Kult

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Bangkok

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Pattaya

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Phuket

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What is Kimchi Kult Co.?

A streetwear label built on one idea: the funniest thing in the room should be on your back. We write meme-worthy slogans, put them on soft premium blanks and ship them worldwide. No boring basics, no beige, no apologies.

The Kimchi Kult crew in Pattaya

The Kult

A crew, not a corporation.

We're a small crew of designers, meme writers and professional over-thinkers bouncing between Bangkok, Pattaya and Phuket. We argue about fonts, test slogans on strangers at 7-Eleven and only print the ones that get a reaction.

My Favorite Sea long sleeve, back print, on a Bangkok street at night

Quality control

Every slogan gets road-tested.

Before a design makes the cut, it takes a walk to the nearest 7-Eleven. If the cashier laughs, it ships. If she calls security, it definitely ships.

A Kimchi Kult Co. order being packed by hand

Made for you

Never mass-produced. Always hand-packed.

Nothing sits on a shelf waiting for you. Your piece is printed after you order, checked for quality, then folded and packed by hand before it heads your way.

That's why it takes a few extra days, and why it's worth the wait.

The Kimchi Kult crew on the beach

What we believe

Funny is a flex.

Anyone can print a logo. We'd rather make you the person everyone screenshots. Every design has to pass one test: would a stranger stop you in the street to ask about it? If not, it goes in the bin.

Spicy is a personality, not a flavour.

The Kimchi Kult crew in Phuket

Join the Kult

No membership fee. Just nerve.

Wear it loud, tag us, and you're in. The best fits end up on our feed, and the best reactions end up inspiring the next shirt.

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